Sause: Indian Luxury Streetwear Brand From Tamil Nadu Goes Global

“House of Sause” a new global streetwear brand from India, launched by  a  young  entrepreneur from Salem is turning many heads. Last week the 23 year old founder Akhilesh Ashok made a splash in Italy by hosting a launch Fashion Show at Milan, followed by popups in other fashion capitals Paris, Amsterdam and London. The brand’s Instagram page’s first reel clocked 2 lakh views on day one. “It’s India’s fashion to the world. After the pandemic Indians are ready to spend, they want to look good. It’s time for Indian fashion to evolve in this niche market globally than just being consumers of international brands from other countries”, Akhilesh told tellmystory.in

 

Targeting the exclusive fashion  conscious affluent segment, the luxury streetwear brand has launched unisex  oversized  T shirts, crew necked T shirts, oversized and deconstructed hoodies and crop top for women. The designer wears designed and made in India are priced between Rs 3899// and Rs 7700//, sold only online from the 25th of this month on www.hosause.com.  “We believe in experimental and bold styles. The pieces are nonchalantly loud and instantly recognisable” said Akhilesh.

 

Streetwear fashion thrives on hype generated by celebrities including actors and cricketers in India. Akhilesh plans to engage many cricketers and celebrities to wear these outfits as part of the launch campaign. The company is also working on a collaborations with Rapper Irfana Hameed and Candian music  producer Yanchan Rajmohan. “People should find value in our pieces” adds Akhilesh.