Spinning Organic Desi Cotton Trends

At their outlet at Chennai’s Adyar, Tula has  organic clothing for everyone, from newborns to adults. This clothline has many specialities. “We work with cotton farmers help them grow indigenous cotton rainfed and  organic, procure, hand spun, hand weave, natural dye and bring out the lightest garments on this planet” Ananthoo told tellmystory.in

Funded initially by fifteen friends with a lakh rupees each, this social enterprise repaid them in four years and has now achieved an annual turnover of a crore. Fifty percent of their sale comes from their exhibitions across India, which he sees as “a great opportunity to sensitise and showcase their cause and model so people can relate to it”.

Tula (www.tula.org.in), Ananthoo says ensures desi cotton farmers get double the market price. It helps around 300 livelihoods including 45 farmers and 60 weavers. On what’s that he loves about his work, Ananthoo says “Its lovely to impact livelihoods with dignified compensation besides reviving some of losing arts like hand weaving, hand spinning and batting.